Ed Nepomuceno | UX Designer

Ping Identity Homepage Redesign 2023

One of the last projects I was on at Ping was to refresh the homepage. After finishing a complete redesign of pingidentity.com 2 years prior, we never came back to keeping the front page fresh. Working closely with Product Marketing, we tried to put together a more cohesive story to tell that hit on all of the business needs for that front page: Free Trial, New Products, Social Proof, About Ping... et al. 

I created and iterated on wireframes and created dozens of design explorations to push outside of the comfort that we had become so used to with the homepage. I proposed using animation and video, prototyped interactive components and explored more prominent branding with color and typography.